Have you heard of YouTube SEO? and want to top YouTube search results? The YouTube SEO strategy is the secret to getting the highest search results on YouTube; follow our article on the YouTube SEO guide.
Those who want YouTube videos ranked on the YouTube platform need a good optimization of the search engines for video (YouTube SERP), and those who want to stand out in searches on Google and YouTube among the thousands of contents uploaded every minute must work according to Seo (search engine optimization) let us first learn about the essential terms for YouTube SEO optimization.
Some steps help you to top the YouTube search results, which is to work according to an organized plan and make different techniques that make you occupy the first results of YouTube; these are essential steps that make you work according to the YouTube search algorithms.
YouTube SEO factors to rankings search results are:
After you find the main channel topic comes to the stage of choosing YouTube Keywords. The more accurate you select the keywords and the higher the search volume for them, the more likely your videos will appear in YouTube searches.
YouTube's algorithms can't understand the content of the video itself; they can't watch like people, but they depend on metadata, that is, the texts that relate to the video, such as description, title, and tags, so choosing keywords carefully and using them in the text data correctly will enhance the appearance of your videos in Early Search on YouTube.
Here are the best ways to choose keywords for YouTube:
Using the GuinRank SEO Extension
You must first install the extension on your browser, and it supports a large number of browsers. When you research any topic on YouTube, you will find that the extension will offer many keywords and search queries related to the word you entered. You can use these words to make new videos or copy them and insert them as video tags to target more phrases.
As you can see in the picture, when we enter the word "GuinRank" and open the first video, you will find a checklist of all the tags related to the video.
Use YouTube Keyword Generator
It is one of the GuinRank SEO Tools based on software, and the tool's work is straightforward. All you have to do is enter one keyword, and the device will generate all the related words online, as you see in the picture. We entered the word "green tea," and this result was more than 200 associated words, divided into sections 1 through 5.
Youtube's autocomplete
It is the easiest way; when you search for a video on the YouTube platform, you notice that YouTube suggests many words for you as you type. Already queries used by YouTubers in the Search, see the image below; when you type the word "SEO YouTube," we see the suggestions in the search box as you see in the picture.
Use of competitors' keywords
Want to target keywords your competitors use? It's elementary; when you want to know the words used in the top YouTube videos, do the following:
- Open YouTube, then enter a keyword that you want to target.
- You will find the clips that have the highest ranking in YouTube search.
- Open the video that you liked and garnered many views.
- Click the right mouse button, then choose "view page source" to find the words used in the video.
- Press " ctrl + f, "and a search box will open before you; type "keywords" and press enter.
- Next to keywords, you will find all the words used in the video.
Using the VidIQ chrome extension
The most popular YouTube keyword search tool offers excellent features for channel owners to improve their videos. The vidiq tool is paid but the most used for YouTube keywords, as it allows for the following:
- Search for the best keywords for YouTube
- It gives you daily ideas for your channel, and you can create videos for these ideas.
- Suggestions for the best video titles and descriptions.
- Follow the videos' performance, so you can get an increase in views, which gives you a greater chance of winning.
Use the Google trend tool
As we know, YouTube is an affiliate with Google, and Google Trend is a tool from Google that serves all the different Google platforms, including YouTube. To search for popular topics at present to create videos for them, you must follow the following:
- Go to the search box in Google Trends.
- Enter the word you want to search for and then click Search.
- Then filter your Search by selecting 'YouTube Search'; it will give you the results you are looking for.
2. YouTube video optimization
After searching for words and choosing them, we plan with keywords so that each keyword has its video, and when creating a YouTube video, the video must be optimized for SEO so that your videos get a high ranking in YouTube search.
These are the essential stages of improvement, which are done as we show in the following tips:
Improved channel description
The YouTube channel description is written on the about page, and you must use it correctly to serve your channel. In this section, you introduce YouTube users to the content and content of the channel, and the channel's description is a factor in the rating factors used by YouTube's algorithms.
Optimize video title
The title is a significant attraction for clicking on the video to watch; the more transparent and more attractive the title is, the better it is to improve the video. As is the case in SEO articles, the target word must be added to the title so that the user knows the content of the video content.
Not only that, but make the title serve the intent of the Search, so try to add words that help the user's search intent; you can use descriptive words such as how, method, steps, and how when you create a video with instructions or how to use a specific thing or product.
Thumbnail optimization
Adding a custom thumbnail image is one of the most important factors that attract the visitor, as you can see a quick overview of the content, so you should take good care of it.
What is the image resolution and size?
- Image resolution 1280x720 (at least 640 pixels wide).
- The aspect ratio is 16:9 because it is the most used in video players and YouTube previews.
- Its size is less than 2 MB.
- The image format is JPG, GIF, or PNG.
Improved video description
The description is critical, and it is the essential thing that the YouTube algorithm understands and analyzes to know the content of the video, contributing significantly to the classification of the video. It is also necessary for users to understand what the video and content are about as it is used in case you want to clarify something or add links or external sources that the viewer needs.
There are ways to use optimization to describe a YouTube video, including the following:
- The keyword must be included in the description and related keywords as well.
- Make the first 20 words of the description attractive and serve the intent and purpose of the Search because the first 20 words appear under the title of the video in the YouTube search results, so they will be an attraction to clicking on your videos.
- Add hashtags to the description, but don't go overboard, and don't repeat the same term twice.
- Use the Content Optimizer to write the description after analyzing the word with Keyword Analyzer.
When writing the description with GuinRank, the tool will provide you with the best words that you use to write a clear explanation; as we explained that YouTube algorithms use text data to understand the video, so make sure that the description is optimized, and artificial intelligence recognizes the keyword so that you increase your chance of being in the search results.
Improving the title and the first part of the description dramatically enhances the video's click-through rate (CTR).
Improving this ratio gives you an advantage in the YouTube search engine that users prefer your YouTube video, increases its ranking, and is recommended to users, all of which contribute to rising views and thus profits.
3. Optimize video content
You can use ways to enhance the video content so that YouTube's algorithms recognize it, such as enabling text and translation known as (transcripts), enabling the annotation feature (captions), activating subtitles, allows users who do not speak the video language to understand and benefit from the video. The Caption feature improves the user experience in case of sound problems.
4. YouTube Video Promotion
After we have improved the SEO of YouTube texts, the role of video promotion comes, which is a method similar to improving the external SEO of articles, and the promotion process is done in more than one way, such as:
- Create promotional ads for your videos to show them to a broader audience and gain more views.
- Using the YouTube Cards feature that is used at the end of the video, you can add links to other videos in your channel that you want to promote
- If you have a blog or website, you can include a video link within the content of your website to gain new visitors.
- Please share the video on social media platforms constantly, as social networking sites are one of the best places that can be promoted videos because they have millions of users.
YouTube SEO is a chance for creators who owns a YouTube channel, and it helps them to reach a top-level position in YouTube and Google search results, so use the factors and practices we mentioned in the article to learn the secrets of YouTube SEO and contribute to the promotion and visibility of your YouTube channel.