A keyword analysis is the search process that enables users to identify search queries that can find your products and services in search engines. In this article, we will learn about keyword research tools and how to use them.
Keyword research tool aims to help companies and business drive traffic to the right pages using the correct search queries; they use SEO in marketing to gain free traffic.
You can perform keyword research in several ways. In this article, I will cover how to find the keywords you need. But, first, I want to start the process by explaining some of the concepts you need to know about keywords.
A keyword is a word or phrase that summarizes the content of a web page. Therefore, we can say that keywords are the cornerstone and starting point of search engine optimization and search engine advertising concepts. When used correctly, they give you better ad count quality, higher organic rankings, and higher conversion rates; the basic concept allows you to reach potential customers and convert them into actual customers.
A keyword analysis is about finding the ideal words people are searching for that will be most effective for your website. By doing keyword research, you will learn what your target audience needs and increase your website traffic by increasing relevant keywords. Therefore, if we need to summarize, we can say that keywords are the backbone of SEO and search engine marketing studies
Keyword research refers to searching and discovering the words your target audience is searching for and is vital to websites. A site that contains incorrect words or does not bring you qualified visitors will never succeed. There are many factors when defining or learning your keywords.
1. Long tail and short tail
We can divide keywords into short or long tails according to the scope of the keywords. We can say that short tail keywords are made up of broader terms, while long tail keywords are made up of more specialized search queries and can be briefly summarised in the following points:
- Long tail keywords usually have higher conversion rates.
- Search volumes are low because longtail keywords are more specific.
- Longtail keywords have less competition than short-tail keywords.
2. LSI words
In short, LSI refers to terms with a semantic relationship between words. Although latent semantic indexing (LSI) will show up more in search engine optimization, I’m sure it will benefit your search for new keywords.
It is a tool used in keyword research to market a website to search engines (google, Bing, Yandex, etc.) to attract traffic to it through paid and organic searches.
There are much keyword research tools that you can use to get detailed reports on the target keyword, such as knowing the strength of the competition, search volume, search intent, PPC, and other essential details. These include:
- Paid search tools:
They are tools with a monthly subscription for researching and analyzing keywords. They also provide site analysis, backlink knowledge, and competitor studies, such as SEMrush, Ahrefs, keyword explorer, kwfinder, ubersuggest, Moz, and others. - Free keyword tools:
Tools used to search and research keywords, and you can make a word plan for the site through them, such as the GuinRank tool, google search console, and keyword planner.
GuinRank is the best free tool for keyword research based on (AI). It contains four free tools, the most important of which is the “keyword analyzer,” which gives you a complete investigation of the keyword, so you know the strength of the competition, search rate, price per click (CPC), and complete study of competitors.
There are also tools:
- Content optimizer: you write an article of 500 words for free and use all the features of the tool like paid except for “Ai” parsing.
- Page analyzer: You can examine any web page and learn about the content, titles, words, and other details.
- Comparing pages: You can compare five web pages and see what competitors wrote about the word to outdo them.
But let us tell you that GuinRank contains not only just these tools but also four other tools in paid plan used to optimize your site:
- Keyword Generator: To generate all the words related to the target word and build a good keyword strategy.
- Questions Map: This provides a map with questions related to the target word.
- Micro Niche Finder: Gives you ideas and guidelines for what to write about in your chosen field.
- Today’s Fresh Keywords Finder: Similar to Google Trends.
The keyword analyzer analyzes the target keyword and gives you complete data and detailed
research that helps you produce the search results after writing your content. This explains the keyword analyzer in detail:
1. word analysis
First, add the keyword you want to research in the search box.
Then choose the target country and the language and search from your phone or computer.
Click enter on the search for the tool to research the word sincerely.
It will give you a detailed and complete analysis, as you can see in the picture, an analysis of the word “keyword analysis tool.”
2. Result of the analysis
The tool gives you research of everything related to the word and offers the following results:
- Topic Competition (TC): this gives you the difficulty of competition for the word (easy, moderate, hard, Super Hard) and as we see the research (Easy to Rank without Backlinks), meaning that the word is easy to compete and can quickly top the search results.
- Standard Score: Here you find Google’s evaluation of the entire article page, and it shows the result (Standard Score Minimum, Score), that is, an assessment of the best result and the lowest result in the search engine, and as it is clear, the standard score is 64.71.
- SERP Scores: It gives a map in the order of the first 20 articles on the Google search engine and the result of the evaluation of each article. It is not intended here as the result of the ai research. Still, it is the result of the evaluation of the entire article page, including images, content, video, external and internal links, and other factors that affect the evaluation of the site page.
- Search Volume: In this section, there is the research on the monthly search rate on the word, whether globally or in the target country, and as we can see, it also gives a list of related words such as (website keyword analysis, keyword ranking analysis), and we also see how difficult it is to compete for the word “KD,” and cost per click.
- Classification: Here, you will find the essential classifications under which your target word falls. When you examine the article in ai, artificial intelligence must correctly recognize the word’s classification.
- Synonyms: In this section, you will find a treasure trove of suggestions that make it easier for you when writing content, and this is explained in detail:
- (Title): Here, you will find 1 to 6-word title suggestions, which you can use to write a strong title for your article.
- (Description): Here is a suggestion for vital phrases and synonyms suitable for writing a description of the article that will attract the visitor to the SERPs results.
- (Synonyms): Here are relevant words related to your word that you can use to generate ideas for your content.
- (PASF): Here are the popular search queries that people use that relate to your target word. They are suitable as sub-headings in the article or targeting these words as other articles to be linked internally to your content.
- Sentiments: When used, words and vocabulary improve the article’s SEO.
3. Google SERP Analysis
Here you will find comprehensive research of the first ten sites or 20 sites depending on your plan in GuinRank, whether it is a free or paid plan, and you will find these details next to each site:
- Average: suggest the average number of words you should write for the article.
- Images: The featured image for the article.
- Score: Google’s assessment of the article page in general.
- Words: Indicates the word count of the article page.
- Focus: The number of keywords within the writing.
- URL: Tells whether the keyword has been placed in the article link or not.
- Title: It shows whether you have added your word to the title of the essay or not.
- Desc: Displays whether you have placed the target word in the article description.
4. injection tool
You can analyze your article’s link after publication, learn about Google’s evaluation of the article, and compare it to the standard score. It is also imperative to modify articles, through which you learn about the evaluation of your article and can improve it to lead the search engine results.
These are the four types of keywords that depend on the user’s intent:
- Informational: It is used to search for specific information.
- Navigational: To search for a specific site or place on the Internet.
- Transactional: Search to buy and decide to obtain a specific product.
- Commercial: Searches to buy but not at the moment; people are looking for information to decide next
- Determining what people are searching for online.
- Understand competitors and analyze their content.
- Identifying job opportunities for content to compete.
- Understanding the purpose and intent of the research.
- Produce new content ideas.
- Guess about the purpose of the search.
- Do keyword research
- Do competitor analysis
- Determine the best keywords
- Define content and articles planning
To find out more, click on How to choose keywords by GuinRank.
SEO tools use to improve a website’s visibility on search engines, rank website pages in search engine results (SERPs) and increase organic traffic to a website.
- GuinRank Keyword Generator: it is used for amazon, YouTube, Bing, google, eBay, etc.
- AnswerThePublic: a keyword suggestion tool Rely on autocomplete suggestions from Google.
- QuestionDB: Displays questions asked by people in various forums and sites.
- Longtail pro: It generates longtail keywords for websites, especially micro-niches.
- SEMrush Keyword Magic: Great for searching and analyzing thousands of keywords with the ability to filter the search by country, topic, or user intent.
- Soovle: It collects keyword suggestions from 15 different search engines with the ability to customize your search to find long words that make it easier to lead and compete.
- GrowthBar: It is used by professional's marketer to search for words and has a great feature: creating a content planner for your site in one click.
- Keywords Everywhere: it is a paid tool; get Keyword data to display on Chrome browser in the top 10 sites such as answer and public, Amazon.
- Keyworddit: A free marketing tool to find every single topic idea on Reddit.
- buzzsumo: It is mainly used to discover new data to be used in an advertising campaign on Google, to reach the target audience.
Finally, you should know that keyword analysis is the most critical step in optimizing content marketing and building brands for various commercial activities, as it helps attract visitors, customers, and the success of advertising campaigns.
Try this simple guide and the steps we mentioned to search and explore keywords.